Ankit Grover heads the business development for IMEA (India, Middle East and Africa) Geo block focusing on helping mobile app focussed and mobile first businesses in online commerce vertical to meet their retention curve and drive engagement from the existing user base. Prior to this, he was part of B2B team in Google India. On the B2B side, he has done various activities to help grow the SME advertiser base and developed the agency ecosystem base – Google Partners. He has also been part of ecosystem building initiatives like Getting India Business Online (GIBO) – where Google provides free websites to SME businesses for a year, thus getting them onto the digital platform.