With inborn marketing DNA, he is considered as the vociferous advocate of #digitalengagement, #marketingtechnology, #MobileisEverything, #WOMm, #socialmediaoutreach, #neuromarketing, #data, #UIUX, #Platforms, #Networkeffects, #branddisruption; and having insightful understanding of online and offline consumer behavior by analytics driven insights. As his various assignments required strong strategic and analysis skills, he leads the thinking on overall market strategy, business model, data analysis, consumer initiatives, brand and product planning, budget management across various geographies and categories.

Currently as General Manager of Global Marketing at CricHQ, a key part of Aroon’s role ensures the use of creative excellence; disciplined project leadership and management in crafting new opportunities from multiple start points. As one of the key business stakeholders in the organizations, he is considered as the repository of learning for future opportunities on which the business will lean for development of business and market strategies.