Kannan Thevar

National Head Content - VAS Mktg at Idea Cellular Ltd

Content Manager – VAS Mktg
Idea Cellular Ltd
September 2013 – Present (2 years 10 months)Mumbai Area, India

Managing & Programming for Idea Fresh WAP Portal for 9 languages across 22 Circles earning monthly revenue of 10 crore. (Instrumental in taking the revenue from 25 Million to 116 Million)

• Managing full song and music derivatives portfolio. Key responsibilities include content programming, new partner on-boarding. Programming for 20 languages for 22 Circles (part of 3 billion Dialer Tone portfolio)

• New Content Acquisition & Syndication for Infotainment, Gaming, Apps, Sports, Utilities, Glamour, Devotional product/services.