Kavita, is the Founder & Digital Lead of WS Group (www.webspiders.com) a 360-degree digital agency with a global footprint. She has been consulting both B2C and G2C (Government 2 Citizen) digital initiatives globally. With more than 16 years of experience as a technology entrepreneur, Kavita has many interesting ‘war-stories’ to share from her multi-cultural experiences in the Global tech marketplace. Her expertise include strategic consulting for organization that are looking at integrated marketing solutions which have a holistic approach specially from the customer-centricity POV and is multi-device. Two pre-teen kids take up her weekends and you are quite likely to find her writing @ a Starbucks in the wee hours of the morning.