Sachin joined Games24x7 in 2008 and has more than 13 years of marketing experience. He has delivered business critical goals that have contributed to securing multiple angel and institutional investments, and driven profitability for the company at a very early stage. Sachin combines a keen ability to understand the customer decision making process with a passion for generalized technology solutions to solve marketing needs. This unique skill of Sachin’s has lead to the creation of several “marketing products” at Games24x7, the most successful being the viral friend referral system. Sachin also played a key role in the new and highly simplified communication design for the re-branded site, RummyCircle.com. Sachin’s mantra for the marketing team is to produce measurable, automated and highly scalable marketing campaigns that deliver high ROI.
Prior to Games24x7, he had setup a profitable marketing department at Naseba catering to CXO audiences in Europe, ME, Asia and Africa. He conducted India-wide demand generation campaigns at Texas based National Instruments. He had also contributed to the go-to-market strategy and launch of Wipro’s Hospital-IT system in India and Middle East. Sachin has an engineering degree and a management degree from IIM Calcutta.